Outreach & Audience Engagement

In addition to traditional distribution methods, the producers are gearing up for an ambitious National Impact Campaign to maximize the film’s reach in communities and classrooms around the U.S. The National Impact Campaign for CURED will focus on three key areas:

  1. Highlight the effort to ban conversion therapy, a practice that remains legal for adults in all 50 states and for minors in a majority of states despite being discredited by the APA and every other major medical and mental health organization in the U.S.
  2. Educate healthcare professionals — including the next generation of mental-health providers — about this little-known but crucial turning point in the history of psychiatry.
  3. Celebrate the role of LGBTQ pioneers in the movement for equality while sparking intergenerational dialogue among present-day activists, socially conscious youth, and elders.

“CURED is not just a brilliantly told story, it is a call to honor our legacy of activism and empowerment by continuing the fight to end conversion therapy once and for all.” —Mathew Shurka, Co-Founder & Chief Strategist, Born Perfect

We anticipate that the campaign will incorporate the following elements:

  • Virtual and in-person community screenings with LGBTQ organizations around the country, including Q&A sessions with filmmakers and mental-health professionals
  • Partnerships to spark intergenerational dialogue between LGBTQ elders and younger activists
  • Medical school screenings, including Q&As with filmmakers and mental-health professionals
  • Screenings for mental-health providers and hospital employees
  • Screenings and conversations with filmmakers at conferences and meetings of mental-health providers
  • Creation of a curriculum guide, web materials, and an educational version of CURED for use in high school and college classrooms
  • Expanded features and interactive content on our project website